Digital Marketing Strategist as Manager (f/m) for Accenture GmbH

Accenture Interactive is an Accenture business whose mission is to work with CMOs and CIOs to create the infrastructure and capabilities to power what we call agile intelligent marketing.  Our services cover all aspects of digital consulting, marketing analytics, and media management. Accenture Interactive’s methodologies and assets enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance. Visit our homepage: www.accenture.com/accentureinteractive for more information.

Job Summary: 

The Marketing Strategy Senior Manager position is a key role in managing initial client engagements that lead to large-scale platform and managed services solutions.  They will work closely with both our clients and our deep solution experts to define the appropriate digital strategy that leverage Accenture Interactive’s digital marketing assets and other leading / bleeding-edge concepts and technologies.  Through detailed analyses and a keen understanding of the client situation, the Marketing Strategy Senior Managers will help shape the journey towards agile intelligent marketing. 

Key Responsibilities:

• Develop global digital marketing strategy for Accenture Interactive clients including performing rigorous analysis to identify potential value creating opportunities, creating the business case and developing the requirements to implement the strategy
• Develop requirements to ensure that digital marketing vision and recommendation translate to (and leverage) Accenture Interactive assets, products and services.
• Lead client assessment portion of strategy engagements, develop cohesive conclusions and present key findings at the executive level
• Provide strategy development and solution development to support new business activities and existing client relationships
• Travel Requirement: 50+%

Basic Qualifications:

• Bachelors degree in related field
• 5+ years experience in tier one consulting firms with fortune 500 clients
• 3+ years leading large scale strategy engagements
• 2+ years digital marketing consulting experience

Preferred Qualifications:

• MBA from top 10 program preferred
• Core management consulting skills including

o        Workshop facilitation

o        Client interviews / focus groups

o        Strong verbal and written communication skills

• Client relationship skills and strong business development acumen
• Experience with defining high level enterprise digital architectures to support strategy recommendations
• Experience with developing large scale strategy for global solutions for Fortune 500 clients
  • Experience in requirements definition and implementation for large scale projects
• Experience working in digital marketing and/or development environments and applying digital marketing and development best practices