All Blog Posts (108)

No question; 2012 is The Year Of Mobile - and finally the Mobile Ad Spend takes off worldwide. The US market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices and growing of mobile ad networks and exchanges.

• In 2011 eMarketer Google had about 51.7 percent of all mobile ad revenues, with sales of $750…

Gothenburg, Sweden – December 21, 2011: According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from € 2.6 billion in 2010 at a compound annual growth rate (CAGR) of 37 percent to € 17.2 billion in 2016. This will then correspond to 15.2 percent of the total online advertising market or 3.8 percent of the total global ad spend for all media. As the digital convergence blurs the differences between…

Distimo October 2011 Report is out and covers state of the App industry looking at Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and Amazon Appstore for September 2011. This month’s report focuses on the 2011 best global brands and how they perceive the fragmented app store space.

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Last week - Reimund Schmald from Nuance presented at momo hamburgabout state of the art in Voice Assistants. Thanks to Reimund for the inspiring presentation and giving developers free access to Nunance amazing technology.…

To put the sheer size of the mobile application audience into perspective, consider that the American Idol finale, which airs once per season, reaches approximately 20 million viewers on that day.   Mobile apps already reach more than 20 million U.S. consumers per hour, from 7 am to 11 pm.  That’s already the equivalent of 17 American Idol finales each day, or more than 6,200 American Idol finales per year.

To put the sheer size of the mobile application audience into perspective, consider that the American Idol finale, which airs once per season, reaches approximately 20 million viewers on that day.   Mobile apps already reach more than 20 million U.S. consumers per hour, from 7 am to 11 pm.  That’s already the equivalent of 17 American Idol finales each day, or more than 6,200 American Idol finales per year.

To put the sheer size of the mobile application audience into perspective, consider that the American Idol finale, which airs once per season, reaches approximately 20 million viewers on that day.   Mobile apps already reach more than 20 million U.S. consumers per hour, from 7 am to 11 pm.  That’s already the equivalent of 17 American Idol finales each day, or more than 6,200 American Idol finales per year.

Die Smartphone-Zukunft gehört Apple nicht allein

Bericht vom Android-Developer-Treffen m2d2

Mit den Worten "Content is king, developers are emperors" startete in Düsseldorf am 23. Februar die m2d2, eine Mischung aus Codecamp und Konferenz rund um…

A new report by emarketer shows that mobile web will be used almost a double in 2015 within Western Europe. It seems that the possibilty to interact with customers can be improved a lot in future. Not only in purchase, but also in help desk management,…

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Accenture Interactive is an Accenture business whose mission is to work with CMOs and CIOs to create the infrastructure and capabilities to power what we call agile intelligent marketing.  Our services cover all aspects of digital consulting, marketing analytics, and media management. Accenture Interactive’s methodologies and assets enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance. Visit…

Further develop and lead M&E consulting activities in ASG in close interaction with EALA M&E team as well as responsible M&E SE in CHT ASG

Hard Skills:

• University grade
• Either M&E consulting background or M&E industry background with project management experience
• M&E know-how; best case would be broadcasting
• Si/IT background first choice; second choice is MC background
• Existing business relationship in…

NFC or „Near Field Communication is not just another technology that lets you connect enabled devices over a (very) short distance, just like Bluetooth and RFID do. NFC has some features to offer that will affect and alter the ways we already use our mobiles quite substantially. In other words: a really cool technology.

NFC will not only enable us to exchange business-cards and even pictures and music via an ad-hoc wireless network by bringing two devices close enough to each…