Dear MoMo Berlin Friends,The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes.Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what's going on in that area of the…See More
Dear Friends of Mobile Monday Berlin,Ringtones, Wallpapers, Java Games: that’s how entertainment media on mobile started out about 8 years ago. However, the expected craze for entertainment on mobile never materialized. Accordingly, some market players have disappeared, yet others have been scaling down or rewriting their business plans. Operators and handset manufacturers are rethinking their role, while previously uninvolved parties like Apple and Google strive to reinvent the market.That’s…See More
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