Dear MoMo Followers, as announced: Our next MobileMonday will be on WEDNESDAY April 6th on the fascinating topic of the convergence of print, web and mobile. Or to say it with TechNewsWorld: What is the converged media road to success?With the introduction of advanced smartphones, e-readers and tablets, it's hardly surprising that consumption of online content has grown exponentially. This has caused turmoil within the media industry.Traditional advertising revenues are declining as new…See More
Dear Mobile Movers & Shakers,Welcome back from the summer break! On September 6th we have a special topic dedicated to the VC market in the Mobile Sector. So if you are in the starting phase of your business you should pay special attention:-)Venture capital funding took a nosedive in 2009 but is set to come back, especially in the Internet and Mobile sector, as entrepreneurs look for business opportunities in cloud computing, social networking and mobile technologies. The collapse of…See More
10 years ago we saw the evolution of Mobile Marketing with first text messages sent around by advertisers on small black and white screens. Since then many forms of Mobile Marketing developed alongside the fast growing penetration of devices as well as their evolving technical capability. Under all categories of Mobile Marketing the youngest discipline Mobile Advertising is the one that grows exponentially. If the industry makes its homework (setting standards for media means, defining the…See More
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