It is high season for mobile applications:The number of application stores are growing and so is the number of downloaded apps.With the appearance of the iPhone Store and the Android Market not only the technology has changed the way mobile functionality is technically delivered to the end user - a complete new mobile ecosystem has been successfully established based on this approach.Where does this leave the mobile web?Are mobile enabled websites an endangered species?Is the browser an…See More
Event just before next day's m2d2 on TUESDAY, meet mobilists during a cool topic on the eve before! PLEASE read details about m2d2 hereThere has bee a lot of hype around Mobile Augmented Reality, lately. But MoMO is going to show you, why augmented or information enriched visuals of your vicinity will be the general user interface to mobile location based services: With dynamically improving services all around your present location and its…See More
10 years ago we saw the evolution of Mobile Marketing with first text messages sent around by advertisers on small black and white screens. Since then many forms of Mobile Marketing developed alongside the fast growing penetration of devices as well as their evolving technical capability. Under all categories of Mobile Marketing the youngest discipline Mobile Advertising is the one that grows exponentially. If the industry makes its homework (setting standards for media means, defining the…See More
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