On the next event, MobileMonday Berlin aims to take a different approach to mobile service creation. It's not about coding, it's not about cloning what others have done, it's not of churning out versions 5, 6 and 7 of a product originally launched years ago - it's about coming up with stuff that's new and adequate for the mobile medium.To that end, we're going to take a look behind the obvious and have four speakers to shed some light on input and trends that have potential to inspire new…See More
Dear Friends of Mobile Monday Berlin,To start off a busy Berlin MoMo year, the first event of 2010 on March 8th will take a look at global trends and the new ecosystem in the mobile industry from a bird’s eye perspective in order to get a grasp of “The Big Picture”.While it’s natural that most mobile companies are focused on their specific solution, technology or business development, it’s important not to lose track of changes in consumer behavior or the underlying value chain.That’s why…See More
Dear MoMo Berlin Friends,The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes.Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what's going on in that area of the…See More
Dear Friends of Mobile Monday Berlin,For many years, Location Based Services (LBS) have been the most disappointing "Killer Application" of the Mobile Internet. Technically, it was possible to locate a mobile phone user based on his proximity to mobile network cells and offer him bespoke services as early as 2001. But the well-known hindrances of the German mobile business - namely handset fragmentation and suffocating operator policies - prevented LBS to ever take off.As in many other…See More
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