Based on various examples this event shows how intelligent advertising on a Mobile "beyond the banner" could work.Explore what kind of formats are possible on Mobile devices, how clients from different branches could successfully use it and wihich role plays an AdServer.Speaker:Manuel Koubek, SmartAdServer + agency with concrete examples) Mr. Florian Avdix - Creative Planner at Ogilvy One Sponsor:…See More
Consumer Centric Mobile Solutions – we care about the mobile user, not devices or platformsMobile Internet changed the way we use media and (brand-) communication.But it has been shown, that the view onto "Mobile" has to be changed. Not the mobile device is the key to sucessful marketing but the user! Event Sponsor is…See More
NFC in 2011New Phones, new features, Angry Birds and Google: Is 2011 now the real kick-off for NFC?Mobile Ticketing via NFC was often predicted as the catalysator for NFC. Now we see Payment, Sharing and Pairing coming up to be the first mover. See and hear how big players in the market think of the NFC Hype in 2011.One of the speaker is from Nokia, Torsten Wichura, Business Manager Social Locations and NFC Germany: „NFC is happening now“Torsten will talk about Nokia’s approach to bring NFC to…See More
Mobile Social Media - the next step is mobileInterested in social media and/or mobile, their past, present and future connections? Fancy amazing stories and experiences of experts in this field? The next MobileMonday session is for you! On the 21st of March, MobileMonday proudly organizes an evening program devoted to Mobile Social Media.Social Media ist the biggest online revolution since the invention of the Internet80% of all Social Media usage is through mobile phones Learn about Lufthansa…See More
Event is on a THURSDAY, starts EARLIER and BOOKING is now open. PLEASE read details below! Startups, which were/are interested to present had to fill out the AppCircus form. Deadline was January, 20th, 2011 - 11:00amDO NOT SUBMIT ANYMORE PLEASE, AS DEADLINE IS OVER!>>>32 APPLIED - THIS IS THE LIST MobileMonday…See More
Event Sponsor DeviceAnywhere™Mobile Applications What can be seen today is a real App Hype.The decision in companies to develop an App often is not integrated in a clear mobile Strategy nor a detailled concept that puts Mobile in a Corporate Communications Strategy.At the same time when mobile websites are business, Apps are expected to be the highlight of it.At least it…See More
Event Sponsor: T-Mobile Dear Momo Friends,to start off an exciting Momo Frankfurt year, the first event on March, 15th will discuss the current hot topic“mobile content and payment”.Many publishing companies have illustrated how crucial the right mobile content strategy can be. The New York Times just return to a paid-content strategy, announcing that unpaid content concepts are not sustainable.…See More
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