Bena Roberts's Page

Agency Day at Berlin

November 23, 2009 from 6pm to 11pm

Dear MoMo Berlin Friends,The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes.Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what's going on in that area of the…See More

Bena Roberts is attending Berlin Admin's event Nov 12, 2009

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Bena Roberts updated their profile Nov 9, 2009

Location Based Services at Berlin

September 7, 2009 from 6pm to 11pm

Dear Friends of Mobile Monday Berlin,For many years, Location Based Services (LBS) have been the most disappointing "Killer Application" of the Mobile Internet. Technically, it was possible to locate a mobile phone user based on his proximity to mobile network cells and offer him bespoke services as early as 2001. But the well-known hindrances of the German mobile business - namely handset fragmentation and suffocating operator policies - prevented LBS to ever take off.As in many other…See More

Bena Roberts is attending Berlin Admin's event Sep 2, 2009

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Mobile Entertainment / Mobile Games at Berlin

June 8, 2009 from 6pm to 11pm

Dear Friends of Mobile Monday Berlin,Ringtones, Wallpapers, Java Games: that’s how entertainment media on mobile started out about 8 years ago. However, the expected craze for entertainment on mobile never materialized. Accordingly, some market players have disappeared, yet others have been scaling down or rewriting their business plans. Operators and handset manufacturers are rethinking their role, while previously uninvolved parties like Apple and Google strive to reinvent the market.That’s…See More

Bena Roberts is attending Berlin Admin's event Sep 2, 2009

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Agency Day at Berlin

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