Mobile Retail 2011

We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.

Speakers: 

Klaus Jansen-Knor, Senior Vice President at CellPoint Mobile.  "Mobilize the Enterprise!“
 
Klaus oversees CellPoint’s EMEA business. He has worked for more than 17 years in the telecommunications sector post his masters program. During the last 12 years in business development in director or senior positions for companies such as Axel Springer, Mobileway, and Sybase.

Dr. Wilhelm Bielert, Co-Founder of the SolidGround Group with activities in Europe, USA and Asia (IT, mobile and renewable energy). Wil oversees all activities in the area of Digital Communications. He combines his in-depth knowledge of traditional retail methods with cutting-edge technology. He recently was heavily involved in projects for large brands, such as gettings, Douglas and Universal Pictures

Bernd Scheibe, Co-Founder and Head of Product & Marketing at adHOC.com. The Hamburg based ecommerce start-up operates hyper-local marketplaces, enabling seemless eCommerce between local businesses and consumers.  Core concept of it´s marketplace platform is the unique combination of deals, location & mobile, social and real-time.

momo event presentations

Schedule: 7 pm: Check in and network | 7.30 pm: Mobile Retail Keynote and Discussion, MoMo Hamburg Roadmap 2011 | 9-10 pm: Drinks & Snack will be served.

Partners: 

Hamburg@work ist die Hamburger Initiative für Medien, ITund Telekommunikation. Die mehr als 2.500 Mitglieder aus über 650 Unternehmen der Digitalen Wirtschaft bilden mit Hamburg@work das bundesweit größte Netzwerk der Branche.