Mobile First! - Mobile Service Creation

On the next event, MobileMonday Berlin aims to take a different approach to mobile service creation. It's not about coding, it's not about cloning what others have done, it's not of churning out versions 5, 6 and 7 of a product originally launched years ago - it's about coming up with stuff that's new and adequate for the mobile medium.

To that end, we're going to take a look behind the obvious and have four speakers to shed some light on input and trends that have potential to inspire new services.

• Katrin Hamatschek, Service Design Director Fjord Berlin, will tell us how the open format at "Fjord kitchen" serves to bring inspiration from media arts into service creation
• Conrad Fritzsch, CEO Tape.tv, will talk about how presenting media (and related advertising) on mobile demands a whole new approach to content packaging and format creation on mobile
• Jochen Doppelhammer, former CEO of Simyo Spain, now CEO at yuilop.com, has interesting stuff to tell on how a profound change in communication behaviour among school kids may influence mobile services
• Prof. Oliver Guenther, Dean of Economics at Humboldt University, on how data security and privacy concerns need to be taken into account when creating new services

See you all there - and thanks again to our event sponsor iQuest: