Mobile Content & Billing

Event Sponsor: T-Mobile

Dear Momo Friends,

to start off an exciting Momo Frankfurt year, the first event on March, 15th will discuss the current hot topic

“mobile content and payment”.

Many publishing companies have illustrated how crucial the right mobile content strategy can be. The New York Times just return to a paid-content strategy, announcing that unpaid content concepts are not sustainable.

taz.de New York Times will für Online-Angebot wieder Geld verlangen

But what is the right strategy for your business?

At this event we will examine promising business concepts, different billing possibilities and the experience of a well known publishing company.

Agenda

06:00pm: registration and networking

07:00pm: Presentations

Topics & Speakers

(1) Future Business Models in the Mobile Area
Dr. Stefan Eulgem, Vice President Content & Business Development
T-Mobile Deutschland GmbH

(2) Paying by Mobile – easy, secure, and registry free
Mr. Frank-J. Arnold, CEO
aperto move GmbH

(3) Local - relevant – digital – mobile - The Online Strategy of Rhein-Zeitung
Mr. Joachim Türk, Chief Editor
Rhein-Zeitung

Location: Walden
Kleiner Hirschgraben 7
60311 Frakfurt

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