Mobile Applications

Event Sponsor DeviceAnywhere™

Mobile Applications


What can be seen today is a real App Hype.
The decision in companies to develop an App often is not integrated in a clear mobile Strategy nor a detailled concept that puts Mobile in a Corporate Communications Strategy.
At the same time when mobile websites are business, Apps are expected to be the highlight of it.

At least it looks like that everybody is counting on Apps.

The companies at this event want to show us real examples of successful apps and how they are integrated in a corporate strategy.

* What is the future outlook of Apps?
* Benchmarks of successful Apps
* Apps beat the Mobile Web?

Keynote from Deviceanywhere:
Testing Mobile Applications in a Fragmented World
Short Abstract

The mobile world has fundamentally changed as consumers are embracing new smartphones and downloading applications like never before. In this new world, developers and carriers have unprecedented opportunities... and new challenges.
For developers, one of their biggest challenges is ensuring the quality of their applications, making sure they work flawlessly across different devices, different networks and different geographies.
This is where DeviceAnywhere comes in. DeviceAnywhere provides any organization interested in bringing a product or service to the mobile platform a range of solutions for testing and quality assurance… ensuring a user experience that is consistent and positive.



Agenda:

18:00 Registration and Get together
19:00: Testing Mobile Applications in a Fragmented World
Leila Modarres, VP of Marketing, DeviceAnywhere™,
19:35: Augmented Reality on Apps
Thomas Nindl, Business Director Biz Dev Central Europe, Qualcomm
20:10: Dragon Dictation – Press, Speak, Send
Reimund Schmald , Director Business Development
NUANCE COMMUNICATIONS Germany GmbH
20:40: Networking and Get together

Location:
WALDEN Frankfurt
Kleiner Hirschgraben 7
60311 Frankfurt am Main