Mobile Application Performance

Millions of customers, thousands of devices, several networks and one experience

One of the biggest challenges in the mobile market today is ensuring a satisfying end user experience for your mobile applications on hundreds of different mobile handsets operating over the complex operator network.

On the Web if your application has been tested on two browsers and two or three operating systems, you know that well over 90 percent of your target audience will be able see and access the content. In the mobile market, you deal with thousands mobile devices with varying screen sizes and capabilities, operating systems and browsers. Content that looks great on one device may look odd or even unreadable on another.

How do you today ensure that your mobile content works consistently on the different devices, which are popular in Europe, Asia, and America? And how do you know what is "good" performance for your application?

Networking starts at 6:30pm, presentations start at 7:00pm, networking & drinks end 10:00pm.

We're looking forward to meet you on Monday!
Lars Hartkopf, Axel Hoehnke, Jacques Kruse-Brandao, Jens Nitzschke (MoMo HH)

Agenda
1. Mobile Application Performance – Why it Matters
Tony Perez, Wireless/Mobile Solutions Consultant, Keynote Systems USA
In this session we will discuss how the Mobile Web differs from the desktop Web and the impacts of poor mobile performance on your end users and revenue stream. We will present real-world examples of mobile application performance in mCommerce, Social Networking and Mobile Banking. And to spice things up we will take a popular mobile application for a test drive and analyze its performance and end-user experience - all in real-time.

2. Panel Discussion
To help examine the implications of mobile performance issues, we brought together a panel of industry experts from different parts of the mobile value chain discussing how mobile application performance affects their business and how they manage to secure a the best mobile performance for their current and upcoming projects.

Expert Panelists:
Sven Ossenbrüggen, CEO, Gamigo, www.gamigo.de - gamigo is a Hamburg-based subsidiary of Axel Springer AG and a leading European publisher of Massively Multiplayer Online Games. gamigo was founded in 2001, making it not only one of the biggest but also one of the most experienced companies in free to play online gaming.
Benjamin Tange, Managing Director at gfeh/uniquedigital, www.uniquedigital.de. uniquedigital GmbH is a leading online media agency in Germany and UK with full-service delivering SEO, SEM, Display, Affiliate, Mobile, Social Media to several Fortune 50 European Clients.
Oliver von Wersch, Director Mobile, G+J EMS, emsguj.de - G+J Electronic Media Sales (EMS) Ltd. is the marketer of electronic media belonging to Europe's biggest publishing house Gruner + Jahr in Hamburg.
Marc Wrobel, Head of New Biz & Partnerships, Vodafone Media Solutions
Vodafone MediaSolutions covers the entire operations of Vodafone D2 GmbH relating to media-sales and the integration of commercial partnerships.

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