Launching Facebook Mobile Apps & Games

This event starts at 13:15!

Next Gen Mobile Apps with Facebook

Already today Facebook integrates nicely mobile apps. From its mobile website and the Facebook app (Android and iOS) you can launch connected apps. Facebook is about to become the new marketplace for apps offering a completely new app discovery experience - an important advantage in a crowded marketplace.

Facebook will allow for a new class of apps: apps that integrate Facebook's social experience from the web and go beyond that by adding popular feature from the mobile like places, mobile payments. More social apps offer more ways to keep users returning to your app. Will Facebook foster a new generation of apps and games?

2012 - The Year of HTML5 ?!

Mozilla is pushing a complete standalone OS based on a Linux kernel and an HTML5 surface (Boot To Gecko - B2G - check out the Samsung Galaxy S II prototype); plus Mozilla announced its HTML5 app store for later this year. On top of that Facebook is driving the HTML5 API development. It sure looks like this will be an important year for HTML5, for you and the rest of the mobile ecosystem :)

Conceiving Facebook Mobile Apps

In the upcoming event you'll learn how to design a mobile game or app integrating Facebook elements. You'll get to know all you need to get your mobile game or app (HTML5, hybrid or native) into Facebook. Facebook will give you the latest updates on the Open Graph for Mobile APIs. We'll dig into HTML5 for mobile. Gofresh will share its amazing practical experience on game design,development and marketing.

Should you come?

This event is for 100 to 150 participants, product owners, concept developers, developers, app and game designers as well as marketeers that want to dig a bit deeper. It's FREE.

PROGRAM (evolving)

13:15 Doors open (Grab some lunch at the GAST restaurant just outside)

14:00
Facebook Marketing Mobile - the Future of the Mobile Social App Economy
- Market- and User Data
- Winning App Concepts
Martin Szugat + Sebastian Kurt, SnipClip

BREAK

15:00
Why Mobile Operators Suck?
Herbert Schmid, BlueVia, Telefónica Germany

Facebook Open Graph on Native & HTML5 apps
Bruce Hazan, Facebook

BREAK

16:30
Facebook Mobile Apps - a Business Showcase
- From Idea to Launch
- Focus on Idea Shaping, Development, Viral Growth and Revenues
Vince Staybl, GOFRESH itsmy.com

Integrating an HTML5 Mobile Casual Social Game Into The World of Facebook Mobile
- Live Showcase With A Step by Step Guide To Success
- Smooth Buying Experience Facebook Credits Mobile
- Integration of Facebook Payment JavaScript SDK
- Secret Hints and Best Practices
Jukka Saarelainen, GOFRESH itsmy.com

18:00
Bikeshed - A Beautiful Web for JS Developers
Wolfram Kriesing, uxebu

Creating Augmented Reality Experiences using HTML5, CSS and JavaScript
Wolfgang Damm, Wikitude
Wrap-up Feedback

19:30

itsmy GameWorld Party with Food, Cocktails + Sweet Music + Meeting New People and Old Friends

Across the Street @itsmy Social Media Gallery.
Lilienstrasse 1 - Across Museum Lichtspiele Kino.

You can sign up just for the party on Facebook.