Mobile Marketing and Advertising
Event Details
Time: October 13, 2008 from 6pm to 10:30pm
Location: Frankfurt
Street: Grüneburgplatz 1
City/Town: Frankfurt am Main
Website or Map: http://maps.google.com/maps?f…
Event Type: mobilemonday, frankfurt
Organized By: Markus O. Huber, Werner Bittner
Latest Activity: Feb 25
Event Description
| Mobile Marketing and Advertising | |||||||||||||
| The next big thing (*) | |||||||||||||
| Marketers hail the mobile phone as advertising's promised land. Dear Momo Friends: Have a look what the magazine "The Economist" wrote just one year ago. Advertising on mobile phones is a tiny business. In 2007 spending on mobile ads was $871m worldwide according to Informa Telecoms & Media compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products they are paid to sell. It is destined, some say, to supplant not only internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. At this event, we want to clearify, what happened since today. What is status quo and what have been achieved or is it still future music? (*) The Economist from Oct 4th 2007 |
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