Gamification - Anytime & Anywhere

Event Details

Gamification - Anytime & Anywhere

Time: November 8, 2011 from 7pm to 10pm
Location: Hamburg
Street: Elbchaussee 43, Business Club Hamburg
City/Town: Hamburg
Website or Map:
Phone: +49.173.952.8000
Event Type: mobilemonday
Organized By: Axel Hoehnke
Latest Activity: Nov 20, 2011

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Event Description

Gamification is simply a way to use game elements (levels, points, trophies) to encourage website visitors to complete actions (make a purchase, fill out their profiles, etc.) and return to the website. Most gamification systems use points, virtual trophies, and badges to reward customers when they complete certain actions.


/ Registration starts at 7 pm

/ Presentation starts at 7.30 

/ Event language = English 

/ Link to - Welcome Deck


Welcome & Introduction 

Axel Hoehnke & Dr. Rainer Giersch


The keynote speakers:


Hillary Samson, VP, Marketing

Pug Pharm Productions Inc.


"Gamification" - WhitePaper

Create a unique “Gameplay Ecosystem” where brands, companies and organizations can create individual or cross-property social entertainment that attracts and retains customers and builds brand recognition and loyalty.


The Canadian company Pug Pharm developed a system that achieves the same goals as a regular gamification product, but also grows more useful over time—with built-in brand-awareness and customer acquisition components. Pug Pharm have developed their own IP, a dynamic and scalable Social Network Online Game Engine that allows businesses to transform their corporate website into a powerful tool to increase visitor engagement and acquire new customers.


Tim Vasko, Founder & CEO

BizAbacus - 1to1REAL Process Technology | Presentation


Another Canadian company, 1to1REAL is at the forefront of integrating social media into corporate websites with an evolution in the HUB for Business Social – a cloud based platform that aggregates social and media feeds on the web and offers enterprise level management, governance & compliance patented process flow technology in the background to allow corporations to manage, message and measure ROI on all forms of social, email and text media.  The structure allows companies to keep the presence, control their business messages, measure and immediately react to what happens in the social media driven market. 



British Columbia

In cooperation with the German-Canadian Business-Club 



Hamburg@work ist die Hamburger Initiative für Medien, ITund Telekommunikation. Die mehr als 2.500 Mitglieder aus über 650 Unternehmen der Digitalen Wirtschaft bilden mit Hamburg@work das bundesweit größte Netzwerk der Branche.

Comment Wall


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Join MobileMonday Germany

Comment by Axel Hoehnke on November 7, 2011 at 10:05am
momo am Dienstag - :) - weil wir uns mit Gästen aus Kanada abstimmen - ich freu mich umso mehr drauf - bis morgen !
Comment by Vesna Gudlin on October 28, 2011 at 2:02pm

aha. wollte das gleiche fragen.

Praktisch, gleich nach dem Conventioncamp aus Hannover anreisen ;)

Comment by MobileMonday Germany e.V. on October 25, 2011 at 1:42pm
F: Wieso ist der Mobile Monday an einem Dienstag?
A: wenn es sein muss sind wir flexibel ...
Comment by Moritz Schott on October 25, 2011 at 1:02pm
Wieso ist der Mobile Monday an einem Dienstag?

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