Agencies Go Mobile

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

ASSOCIATED PARTNER

• What's the relevance of the mobile web today?
• Do I need a specific mobile site? (The iPhone question)
• Do's and Don'ts - What do I have to keep in mind for implementation?
• Audience measurement, Tracking, Targeting - same like in PC Web, isn't it?
• Are there any successful business cases, yet?

AGENDA

BVDW Mobile Meter - Marketpotential for the mobile Internet in Germany

Holger Geißler, Board of Management, YouGovPsychonomics

• Multi-Client Study by YouGovPsychonomics and BVDW about the use of the mobile Internet
• Tracking approach for target groups B2B and B2C
• Introduction of the study's design and next steps

Integrative, cross-channel mobile marketing using the example of Wrigley's

Arno Schäfer, CEO, MediaCom Interaction GmbH

• First time ever extensive use of Bluetooth CLPs
• Implementation of a branded mobile game
• Accompanying web and mobile site, mobile advertising, integration in TV spots

Neptun Crossmedia Award - Apply for Jury Membership!

Harald Kratel, Head of Crossmedia section, hamburg@work / COO PARSHIP GmbH

• Cross-media advertising: Integrated campaigns based on a central theme
• Introduction Neptun Crossmedia Award - End of application period: 30.03.2009 (!)
• Invitation to apply for jury membership at the live presentation of the best five campaigns on May 5th.